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La Premiership bat des records, mais reste loin du Top 14

La finale de Gallagher Premiership a opposé cette année Northampton et Bath, les Saints l'emportant 25-21 (Photo by George Wood/Getty Images).

Cela vous a peut-être échappé, mais Northampton a été sacré champion d’Angleterre le 8 juin dernier, en disposant de Bath en finale (25-21).

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Pour la dernière de Courtney Lawes sous le maillot des Saints, Northampton a décroché le deuxième titre national de son histoire, et ce devant une audience record.

La Gallagher Premiership vient en effet de livrer les chiffres relatifs à cette finale, et s’en enorgueillit franchement.

« La foule record, les chiffres de la télévision et l’engagement sur les plateformes sociales reflètent l’événement phénoménal qu’a été la finale de la Gallagher Premiership Rugby 2024 », se félicite Rob Calder, directeur du développement de la Premiership, dans un communiqué.

Voyons dans le détail ce que ça donne. Jusqu’à 1,25 million de personnes étaient en moyenne devant leur télévision samedi dernier, ce qui constitue la plus forte part d’audience jamais enregistrée pour un match de Premiership.

Avec 14,3 % de parts de marché cumulées, soit un téléspectateur sur sept devant le match, les deux diffuseurs, TNT Sports et ITV 1, ont logiquement bénéficié de cet engouement. C’est particulièrement vrai pour ITV 1, qui a enregistré sa meilleure audience sur un match de championnat anglais.

L’engagement sur les réseaux sociaux est un autre motif de satisfaction. 13,1 millions d’impressions sur les réseaux de Premiership Rugby ont été relevées pendant la semaine de la finale, et 3,6 millions de pages ont été consultées sur le site Web et l’application pendant les play-offs et la finale. Des chiffres qui témoignent de l’ampleur prise par les médias sociaux, même dans le cadre d’événement sportif diffusé en direct.

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Ces chiffres en hausse à tous les niveaux, mais sont-ils si bons que ça si on les compare à d’autres championnats ? Nous avons repris les données tirées de la finale du Top 14 2022-2023 pour les opposer à celles de la finale de Gallagher Premiership 2023-2024.

Il en ressort, au premier coup d’œil, que le championnat anglais reste encore bien à la traîne par rapport au championnat de France.

En effet, avec des pays dont la taille et la population sont sensiblement proches, on constate que le Top 14 attire non seulement les meilleurs joueurs du monde, mais aussi un public de plus en plus nombreux et de plus en plus fidèle.

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L’Union Bordeaux-Bègles est ainsi le club le plus soutenu d’Europe quand elle joue à domicile : près de 28 000 personnes en moyenne viennent au stade Chaban-Delmas quand Matthieu Jalibert et ses coéquipiers s’y produisent.

La finale Toulouse – La Rochelle de l’an dernier, par son scénario improbable et de l’ascenseur émotionnel pris en deux minutes par Romain Ntamack (il avait raté une pénaltouche qui aurait donné une munition capitale pour son équipe, avant de marquer un essai en solo sur 60 m et d’offrir la victoire à Toulouse, ndlr), a été un sommet du jeu.

Elle a aussi été un sommet en matière de suivi. En effet, plus de 3,5 millions de personnes étaient devant leur téléviseur en moyenne, avec un pic à 4,6 millions, soit plus de 3,5 fois le pic anglais de la finale 2024.

Logiquement, on retrouve cette différence dans les parts de marché : la finale française de l’an dernier regroupait plus de 20 % de l’ensemble des audiences hexagonales, quand le duel entre Courtney Lawes et Finn Russell a attiré 14,3 % des Anglais présents devant leur télé.

Là où l’Angleterre a un léger avantage, c’est sur l’affluence au stade. C’est avant tout une question de capacité, mais c’est aussi une différence culturelle. Les Britanniques vont plus facilement au stade que les Français. On le constate en comparant ces finales, mais aussi en observant les affluences dans le rugby féminin ou le football, qu’il soit professionnel ou amateur.

Là où la Premiership possède une longueur d’avance, c’est sur l’analyse des réseaux sociaux. On dispose ainsi des statistiques des séquences issues d’émissions qui circulent sur les médias sociaux, et comme indiqué plus haut, les chiffres sont marquants.

En France, Médiamétrie vient de s’y mettre. L’institut chargé des mesures d’audience propose depuis peu les statistiques des séquences issues d’émissions qui circulent sur les médias sociaux. Il faudra attendre les jours suivant le 28 juin, date de la finale du Top 14, pour croiser les données françaises et anglaises.

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Gunter Stefan 5 hours ago
Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

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21 Go to comments
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Gunter Stefan 5 hours ago
Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

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WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

21 Go to comments
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Gunter Stefan 5 hours ago
Johannes-Haupt: 'We want to be like the men, but the criticism was unfair'

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

In less than a week, I was able to recoup my BTC. I praise the universe for sending them my way. I wish to recommend them to everyone out there. they are capable of recover any crypto coins Bitcoin, Usdt ,Eth, Dogecoin, now i have my funds back with there guidelines and skills you can always contact them via WhatsApp : +44 7383450230 for inquiries.

EMAIL  : ghostchampionwizard @ gmail.com

WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

1 Go to comments
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Gunter Stefan 5 hours ago
Munster-ROG reunion a ‘love story’ but no return likely for La Rochelle boss

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

In less than a week, I was able to recoup my BTC. I praise the universe for sending them my way. I wish to recommend them to everyone out there. they are capable of recover any crypto coins Bitcoin, Usdt ,Eth, Dogecoin, now i have my funds back with there guidelines and skills you can always contact them via WhatsApp : +44 7383450230 for inquiries.

EMAIL  : ghostchampionwizard @ gmail.com

WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

 

7 Go to comments
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Gunter Stefan 5 hours ago
‘Redefine the future’: India unveils revolutionary Rugby Premier League

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

In less than a week, I was able to recoup my BTC. I praise the universe for sending them my way. I wish to recommend them to everyone out there. they are capable of recover any crypto coins Bitcoin, Usdt ,Eth, Dogecoin, now i have my funds back with there guidelines and skills you can always contact them via WhatsApp : +44 7383450230 for inquiries.

EMAIL  : ghostchampionwizard @ gmail.com

WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

 

0 Go to comments
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Gunter Stefan 5 hours ago
Mick Cleary: 'Can we have our Champions Cup back, please?'

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

In less than a week, I was able to recoup my BTC. I praise the universe for sending them my way. I wish to recommend them to everyone out there. they are capable of recover any crypto coins Bitcoin, Usdt ,Eth, Dogecoin, now i have my funds back with there guidelines and skills you can always contact them via WhatsApp : +44 7383450230 for inquiries.

EMAIL  : ghostchampionwizard @ gmail.com

WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

 

0 Go to comments
G
Gunter Stefan 5 hours ago
Mick Cleary: 'Can we have our Champions Cup back, please?'

I saw an opportunity to invest in cryptocurrency about two months ago and I took my chance. I contacted a broker who I saw videos on youtube and I invested a huge sum of money around £665,211 which was deposited using Bitcoin with hopes to gain massive returns on my investment. I kept tracking my portfolio and it was increasing daily on the website. It made me excited and confident. Fast forward to 30 Days after, which was supposed to be my payout date, I tried to make a withdrawal as I needed money to foot my bills and buy my new house, but the broker insisted that I continue to invest or will have to pay some fees to withdraw my funds. That was very disappointing to hear, Contact ghostchampionwizard[at]gmail,com because it was all going smoothly when I deposited the funds. Eventually, I paid the fees which was about £45,800. I was desperate now because according to my portfolio, I had made about £1,512,400. Now you see why I was willing to pay the fees. It turned out it was a scheme to keep asking me for more money for one thing or the other, like Taxes, miner fees and so many others. I declined, and instead I won’t pay more. They locked my account for several weeks. A month after, I saw a post on Quora about GHOST CHAMPION RECOVERY HACKERS  which stated they were capable of getting my money recovered. With a little faith in me, I contacted them immediately, and discussed my situation, and sent all the information I had.

In less than a week, I was able to recoup my BTC. I praise the universe for sending them my way. I wish to recommend them to everyone out there. they are capable of recover any crypto coins Bitcoin, Usdt ,Eth, Dogecoin, now i have my funds back with there guidelines and skills you can always contact them via WhatsApp : +44 7383450230 for inquiries.

EMAIL  : ghostchampionwizard @ gmail.com

WEBSITE : https://stellamariaqueen03.wixsite.com/-ghost-champion-wiza

https://ghostchampionwizard.my.canva.site

 

0 Go to comments
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