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Les Lions dévoilent un maillot magnifique

Le nouveau maillot des Lions britanniques et irlandais représente les quatre fédérations représentées (Photo : Inpho Photography)

Avec Martyn Thomas

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Faire du neuf avec du vieux. Tel est l’idéal que tout designer vise quand il travaille sur un maillot.

Les Lions britanniques et irlandais semblent avoir tapé dans le mille avec leur nouvelle tenue. Certes, quand on ne connait pas nécessairement l’univers des maillots, on ne voit qu’une énième tenue rouge.

Mais Canterbury a su travailler la matière de son maillot et peaufiner les détails pour en faire une tunique élégante et riche de sens. Sam Warburton, ancien capitaine des Lions, a été consulté pour la conception de cette tenue, qui tient aussi compte du retour des fans.

Sur la base d’un template rouge avec coutures rouges paré d’un subtil col mao blanc, l’équipementier néo-zélandais a opté pour une méthode de « gaufrage » pour imprimer en relief des motifs jacquards qui reprennent les symboles des quatre fédérations – la rose de l’Angleterre, le chardon de l’Écosse, le trèfle de l’Irlande et le poireau du pays de Galles.

Sur la version portée en match par les joueurs – bien plus technique et non-commercialisée – ainsi que sur la version la plus premium disponible à la vente, les logos sont thermocollés sur le maillot.

Sur les versions replica moins travaillées, qui ne présentent pas le motif jacquard intégré au tissu, les logos sont brodés.

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Le maillot destiné aux joueurs s’appuie sur la technologie Vapodri. La tunique commercialisée pour les adultes présente un patch Near Field Communication, qui offrira aux fans une expérience numérique exclusive via leur smartphone.

Il suffira de scanner ce patch connecté placé en bas à droite du maillot pour accéder à l’application Lions Clubhouse, lancée ce mercredi 6 novembre et qui consiste en une plateforme qui regroupe toutes les informations liées à la tournée en Australie.

Le lien entre les Lions et la marque Canterbury remonte à la tournée 1959 en Nouvelle-Zélande. L’équipementier avait alors fourni à l’équipe de nouvelles tenues car les maillots d’origine étaient ressortis en piteux état du match précédent.

Le maillot est paré du sponsor Howden, une compagnie d’assurance consacrée aux entreprises, dont le logo blanc uni s’intègre bien au design de la tunique – même si un maillot est toujours plus beau sans sponsor.

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British and Irish Lions 2025 kit
Le nouveau maillot des Lions britanniques et irlandais est plus sombre que les précédents (Photo : Inpho Photography)

Ce nouveau maillot sera porté pour la première fois le vendredi 20 juin 2025, contre l’Argentine, à l’Aviva Stadium. Les Lions s’envoleront ensuite pour l’Australie, où ils disputeront trois test-matchs contre les Wallabies entre le 19 juillet et le 2 août.

Luke Doddrell, directeur de la marque Canterbury of New Zealand, a déclaré : « Chez Canterbury, on s’engage à créer des produits destinés à la haute performance et qui permettent aux athlètes d’atteindre leur plein potentiel. Nous sommes fiers de ce que nous accomplissons depuis plus de 120 ans. Nous sommes là à chaque étape, de vos premiers pas sur le terrain au plus haut niveau.

« Les Lions britanniques et irlandais incarnent le point culminant de ce voyage. Ils sont un symbole de puissance, de détermination et de quête de grandeur. Mais s’ils sont aussi appréciés, c’est parce que leur symbolique va plus loin. Ils transcendent les générations, les frontières, les opinions politiques ou les classes sociales. Les Lions réunissent les gens et prouvent que l’on peut faire des choses extraordinaires quand on est uni. Nous sommes fiers d’avoir créé un maillot qui incarne cet esprit. »

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J
JW 1 hour ago
Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

It really all depends of how much overseas players would be paid (by NZR) to play for the All Blacks. I’ve not heard a peep on this front from any author suggesting it’s a good idea.


If it’s nothing (a player gets his weekly paycheck from the club and thats it (which we know is definitely not the case in Ireland and France, or SA even I think?), then maybe it would retain more SR level players given that they’ll be getting the “AB” component (which is about where things stand, Burke for instance would have had to had his Sader contract upgraded to an AB one (think above Pero levels) to be on similar money.


I’d having to imagine if a player is getting paid to do nothing over the international windows though, they are going to want to get paid extra for appear for the ABs, so in this situation, it’s hard to see many players being retained, yes.


I’m pretty sure they flew to Japan and met in person.


I’ve heard/had these discussions numerous times. I don’t think theres anyway to judge the interest that would be retain in SR. For one, it might be a more entertaining league as a result, as the JRLO is compared to Europe, despite it obviously being a lesser standard.


If SRP is of a lesser standard and now able to use Japanese and American players to bolster teams, perhaps those markets more than make up for the downturn in NZ and Aus? Perhaps it gives NZR flexibility to create a more fit for purpose interdomestic competition, and interest actually increases? All you might need is a proper pathway from school to pro?


Razor asked NZR to keep an open mind. Did NZR answer any of these questions to themself?

23 Go to comments
J
JW 2 hours ago
Kyren Taumoefolau All Blacks stance splits opinions on eligibility

Yeah of course it can be, it manages a good commerical outcome when 100 million people are following it. I’m saying rugby is no where near even remotely close to getting the payoff you’re talking about, never mind the distinct lack of anyway to implement it.


So you’re going for the dirty approach. I’m not surprised, it’s the only way to easily implement it right now. I wouldn’t see the benefit to doing that myself. A draft, if purely feasible in it’s own right, doesn’t need to provide commercial benefit at all (if it works, that’s all it needs to do, as it no doubt did back in america’s heyday). But without the advantageous backing of sponsors and interest levels, if you pick the wrong method to implement it, like a dirty approach, you do potential harm to it’s acceptance.


The aspect’s of the approach you chose that I don’t like, is that the franchises are the ones spending the money of the U20’s only for there opposition to get first dibs. Personally, I would much prefer an investment into a proper pathway (which I can’t really see SR U20s being at all in anycase). I’m not exactly sure how the draft works in america, but I’m pretty sure it’s something like ‘anyone whishing to be pro has to sign for the draft’, and results in maybe 10 or 20% of those being drafted. The rest (that accumulative 80/90% year on year) do go back into club, pronvincial, or whatever they have there, and remain scouted and options to bring in on immediate notice for cover etc. You yes, you draw on everybody, but what is generating your interest in the drafties in the first plaec?


This is your missing peace. If some come through school and into the acadamies, which would be most, you’ve currently got three years of not seeing those players after they leave school. Those that miss and come in through club, maybe the second year theyre in the draft or whatever, aged 20/21, you’re going to have no clue how they’ve been playing. NPC is a high level, so any that are good enough to play that would already be drafted, but some late bloomers you might see come in NPC but then Sky’s not going to broadcast that anymore. So what’s generating this massive interest you’re talking about, and most importantly, how does it tie in with the other 7 clubs that will be drafting (and providing) players outside of NZ?


Is the next step to pump tens of millions into SRP U20s? That would be a good start for investment in the youth (to get onto international levels of pathway development) in the first place but are fans going to be interested to the same level as what happens in america? Baseball, as mentioned, has the minor leagues, if we use that model it hasn’t to be broad over the whole pacific, because you’re not having one draft right, they all have to play against each other. So here they get drafted young and sent out into a lower level thats more expansive that SR, is there interest in that? There would be for large parts, but how financially viable would it be. Twiggy tried to get a league started and NPC clubs joined. BOP and Taranaki want SR representation, do we have a mix of the biggest clubs and provinces/states make a couple of divisions? I think that is far more likely to fan interest and commerical capabilities than an U20 of the SR teams. Or ofc Uni fits a lot of options. I’ve not really read anything that has tried to nut out the feasability of a draft, it can certainly work if this spitballing is anything to go by, but I think first theres got to be a need for it far above just being a drafting level.

36 Go to comments
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