+3% de fréquentation dans les stades du Top 14

Par Willy Billiard
PARIS, FRANCE - OCTOBER 15: A fan of France reacts as she enjoys the pre-match atmosphere prior to the Rugby World Cup France 2023 Quarter Final match between France and South Africa at Stade de France on October 15, 2023 in Paris, France. (Photo by Chris Hyde/Getty Images)

« On pouvait craindre un tassement avec un effet de saturation, due à l’exposition de la Coupe du monde qui entraîne un petit reflux dans un premier temps. Et au contraire, nous sommes à +3% par rapport à la même période de l’année dernière », a confirmé René Bouscatel, le président de la Ligue Nationale de Rugby à France Info.

ADVERTISEMENT

Depuis la reprise du Top 14 le 29 octobre, au lendemain de la finale de la Coupe du Monde de Rugby, les stades partout en France ont en effet affiché une hausse de fréquentation.

L’effet Coupe du Monde de Rugby n’est sans doute pas étranger à cette situation alors que le tournoi mondial en France a rassemblé 2,4 millions de spectateurs dans les stades (le double avec les fans zones), contre 1,7 million au Japon.

Même à la télévision la Coupe du Monde a rassemblé largement avec plus de 230 millions de téléspectateurs cumulés en France, avec un pic à 18,4 millions pour le quart de finale France – Afrique du Sud.

Transformer l’essai

« De nouveaux publics se sont intéressés au rugby, c’est une évidence ! », abonde Thomas Lombard, le directeur général du Stade Français, lui aussi interrogé sur France Info alors que le stade Jean-Bouin était plein pour la première fois de la saison le 3 novembre avec près de 19 500 spectateurs.

« Il y a un travail qu’on doit faire en interne, sur notre affichage et notre communication. On fait venir les gens dans le stade, mais on a un turn-over considérable.

« Dans les hospitalités, on a en moyenne deux visites par an pour un client. L’idée, c’est d’en avoir quatre. Et pour aller au bout de ma pensée, je pense que si on avait été champions du monde, on aurait eu un effet plus important. »

L’essai est là et bien là. Ne reste plus qu’à le transformer.

ADVERTISEMENT

Join free

LIVE

{{item.title}}

Trending on RugbyPass

Commentaires

Inscrivez-vous gratuitement et dites-nous ce que vous en pensez vraiment !

Inscription gratuite
ADVERTISEMENT

Latest Features

Comments on RugbyPass

J
Jon 6 hours ago
Why Sam Cane's path to retirement is perfect for him and the All Blacks

> It would be best described as an elegant solution to what was potentially going to be a significant problem for new All Blacks coach Scott Robertson. It is a problem the mad population of New Zealand will have to cope with more and more as All Blacks are able to continue their careers in NZ post RWCs. It will not be a problem for coaches, who are always going to start a campaign with the captain for the next WC in mind. > Cane, despite his warrior spirit, his undoubted commitment to every team he played for and unforgettable heroics against Ireland in last year’s World Cup quarter-final, was never unanimously admired or respected within New Zealand while he was in the role. Neither was McCaw, he was considered far too passive a captain and then out of form until his last world cup where everyone opinions changed, just like they would have if Cane had won the WC. > It was never easy to see where Cane, or even if, he would fit into Robertson’s squad given the new coach will want to be building a new-look team with 2027 in mind. > Cane will win his selections on merit and come the end of the year, he’ll sign off, he hopes, with 100 caps and maybe even, at last, universal public appreciation for what was a special career. No, he won’t. Those returning from Japan have already earned the right to retain their jersey, it’s in their contract. Cane would have been playing against England if he was ready, and found it very hard to keep his place. Perform, and they keep it however. Very easy to see where Cane could have fit, very hard to see how he could have accomplished it choosing this year as his sabbatical instead of 2025, and that’s how it played out (though I assume we now know what when NZR said they were allowing him to move his sabbatical forward and return to NZ next year, they had actually agreed to simply select him for the All Blacks from overseas, without any chance he was going to play in NZ again). With a mammoth season of 15 All Black games they might as well get some value out of his years contract, though even with him being of equal character to Richie, I don’t think they should guarantee him his 100 caps. That’s not what the All Blacks should be about. He absolutely has to play winning football.

4 Go to comments
TRENDING
TRENDING Northampton sign legend's son to add a 'massive physical presence' Northampton sign legend's son to add a 'massive physical presence'
Search