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Délocaliser des matchs de Super Rugby en Europe : l'idée fait son chemin

Tamaiti Williams des Crusaders. Photo par Joe Allison/Getty Images

Les Crusaders, géants du Super Rugby Pacific, envisagent sérieusement d’étendre leur présence à l’international, avec des matchs en Europe désormais « à l’ordre du jour ». Selon leur directeur général, Colin Mansbridge, une récente étude menée par New Zealand Rugby confirme un potentiel immense : entre 1,3 et 1,8 million de supporters par club sont identifiés, mais seulement 20 % d’entre eux sont basés en Nouvelle-Zélande.

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Cette forte proportion de fans à l’étranger pousse à explorer des opportunités hors des frontières traditionnelles, notamment en Europe, où l’intérêt pour le rugby de clubs est en plein essor.

42 000 places vendues en une seule journée

Lors d’une récente tournée de pré-saison au Royaume-Uni, les Crusaders ont testé l’accueil du public international avec succès. Un match contre le Munster, en Irlande, a permis de remplir un stade de 42 000 places en une seule journée.

« Ce qui montre qu’il y a un attrait pour les marques des clubs de Super Rugby dans l’hémisphère nord, en particulier par rapport aux clubs traditionnels de l’URC ou de la Premiership, et je dirais même des clubs du Top 14 », affirme Mansbridge.

« Il y a donc bien eu une demande de ce côté-là. Maintenant, vous n’allez pas vendre des maillots, des produits dérivés ou quoi que ce soit d’autre à ces gens si vous n’y êtes pas souvent. Il se peut donc que nous devenions la deuxième équipe préférée, l’équipe du club, de certains des fans de cette région. »

Un tournoi mondial des clubs

La perspective d’un tournoi mondial des clubs prend donc de l’ampleur, regroupant des formations de renom issues du Top 14, de la Premiership et du Super Rugby. Une telle compétition, envisagée dès 2028, offrirait des rencontres inédites et des rivalités captivantes.

« Il faut commencer à créer des rivalités, ce qui pourrait apporter une valeur commerciale accrue », estime Mansbridge. Ces événements contribueraient également à renforcer les liens avec les supporters internationaux, en leur permettant de voir leurs équipes préférées jouer en direct.

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« Les tournées de pré-saison, bien que bénéfiques pour renforcer le lien avec les supporters, représentent souvent un investissement financier conséquent », rappelle le DG des Crusaders. « Nous emmenons les équipes à la rencontre de leurs fans, ce qui est une démarche essentielle, mais coûteuse. En général, les billets pour ces rencontres sont proposés à des prix très accessibles, ce qui ne suffit pas à couvrir les dépenses liées à l’organisation et au déplacement des équipes. »

Délocaliser des matchs de Super Rugby à l’étranger

Colin Mansbridge a confirmé que l’idée de délocaliser des matchs de Super Rugby à l’étranger est « absolument à l’ordre du jour » et suscite un véritable « appétit ». Selon lui, il est essentiel d’amener le rugby de club dans de nouvelles régions, distinctes des confrontations internationales.

L’expérience récente des Chiefs et des Blues au Japon, ou des Reds également où ils ont disputé des matchs de pré-saison, illustre le potentiel de ces initiatives. Mansbridge est convaincu que les équipes de Super Rugby peuvent tirer profit de cette exposition internationale, à la fois pour attirer de nouveaux publics et pour assurer des retombées financières aux clubs participants.

« Ce tournoi inspire les supporters du monde entier, et nous avons tous le devoir de continuer à développer ce jeu exceptionnel. »

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Cet article a été initialement publié en anglais sur RugbyPass.com et adapté en français par Willy Billiard.

 

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kumar supriya 5 hours ago
Waratahs plotting unprecedented 29-season Super Rugby first in 2025

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1 Go to comments
k
kumar supriya 5 hours ago
Waratahs plotting unprecedented 29-season Super Rugby first in 2025

MY NAME IS SUPRIYA KUMAR FROM INDIA PLEASE FIND TIME TO READ THIS CAREFULLY.              AS WE ALL KNOW INDIA IS NUMBER ONE IN THE WORLD IN TERMS OF MAGIC SO DO NOT IGNORE THIS. BE CAREFUL HERE, NOBODY CAN HELP YOU FROM AFRICA OR EVEN SUGGEST HOW YOU CAN GET YOUR EX OR LOVE BACK, ANY TESTIMONIES OF MOST SPELL CASTER FROM AFRICA HERE MUST BE IGNORED, BECAUSE MOST OF THEM ARE SCAM I MEAN REAL SCAM AND FROM AFRICA WHICH I WAS A VICTIM AND I GOT RIPPED OF THOUSANDS OF DOLLARS BECAUSE I WAS SO ANXIOUS TO GET MY HUSBAND JOHN BACK AFTER HE LEFT ME FOR OVER 2YEARS WITH MY 3YEARS OLD SON JERRY,I HAVE APPLIED TO 7 DIFFERENT SPELL CASTER HERE I MET ON THIS BLOG AND ALL TO NO AVAIL THEY ALL ASK FOR SAME THING SEND YOUR NAME YOUR EX NAME ADDRESS AND PICTURE PHONE NUMBER ETC WHICH I DID OVER AND OVER AGAIN AND MOST OF THEM WERE FROM AFRICA, I WAS SO CONFUSED AND I WAS ALWAYS SICK BECAUSE OF THIS PROBLEM AND I WAS SO DESPERATE TO HAVE JOHN BACK TO ME I LOVE HIM SO MUCH AND COULD DIE FOR HIM. UNTIL A FRIEND TOLD ME ABOUT THE TEMPLE OF DREAMS THE GREATEST SPELL TEMPLE, (templeofdreams1@gmail.com) TEMPLE OF BLACK AND WHITE (GOOD AND EVIL) IN INDIA, AND I DECIDED TO SEND A MAIL TO THE TEMPLE. THE SECRETARY TOLD ME THAT ALL MY PROBLEM ARE OVER SINCE I HAVE DECIDED TO CONTACT INDIA FOR HELP, HE TOLD ME TO EXPLAIN WHAT HAPPENED BETWEEN ME AND MY EX HUSBAND JOHN AND I DID, I TOLD HIM ALL THAT HAPPENED FROM THE BEGINNING. AND HE SAID TO ME MY CHILD WHAT YOU JUST EXPLAINED TO ME NOW IS A LITTLE PROBLEM TO HANDLE COMPARE TO SERIOUS PROBLEMS THE TEMPLE HAS HANDLED, I WAS SO SHOCKED AND I SAID TO MY SELF WHAT PROBLEM COULD BE MORE SERIOUS THAN THIS. HE TOLD ME WHAT I NEEDED TO DO AS SOON AS POSSIBLE, BUT WHAT HE SAID LOOK SIMILAR TO WHAT I HAVE HEARD IN THE PAST(THAT I WAS TO PAY FOR THE ITEMS NEEDED), I WAS HAVING DOUBT ABOUT IT BECAUSE OF PAST EXPERIENCE, BUT I DECIDED TO TRY SINCE THE TEMPLE IS LOCATED IN INDIA (ASIA) AND NOT AFRICA (NIGERIA AND SOUTH AFRICA) THEY COULD BE REAL AND DIFFERENT. SO I GAVE THEM 50% OF MY TRUST. THIS WAS LIKE A MAGIC AND DREAM COME TRUE TO ME, AFTER TWO DAYS WHEN THE SPELL HAS BEEN CASTEED, JOHN BEEPED MY PHONE AT ABOUT 9:PM I COULD NOT SLEEP THAT NIGHT BECAUSE I REALLY LOVE JOHN AND WANT HIM BACK. BY 7:AM THE NEXT MORNING HE GAVE ME ANOTHER  MISSED CALL I DECIDED NOT TO CALL BACK AS I WAS STILL ON SHOCK,   AT ABOUT 10:AM THAT MORNING HE CALLED AND I PICKED HE SAID CAN WE SEE AFTER WORK TODAY I SAID YES SO HE ENDED THE CALL IMMEDIATELY I GOT OFF WORK HE CALLED ME AND TOLD ME WERE TO MEET HIM, I WAS STILL ON SHOCK, BEHOLD WHEN I GOT THERE I SAW JOHN CRYING WITH TEARS ALL OVER HIS EYES, AND HE SAID TO ME MY WIFE, I AM SO SORRY IMMEDIATELY I HUGGED HIM AND KISSED HIM WHICH I HAVE MISSED ALL THIS YEARS. ALL THANK TO TEMPLE OF DREAMS. IF YOU ARE A MAN OR A WOMAN READING THIS AND YOU ARE PASSING THROUGH SIMILAR PROBLEMS LIKE MINE, DO NOT FAIL TO CONTACT THIS GREAT TEMPLE. HE IS REALLY INDEED A REAL SPELL CASTER.           THE WORST OF ALL IS THAT I DON’T KNOW THE PARTICULAR DOCTOR THAT HELPED ME AS I WAS TOLD THAT THERE ARE MORE THAN 300 SPELL CASTERS WORKING IN THE TEMPLE, UNLIKE THE SINGLE SCAM DOCTORS IN AFRICA. I AM NO LONGER AFRAID OF THE SPELL CASTERS IN AFRICA BECAUSE THE TEMPLE OF DREAMS ASSURED AND GAVE ME HUNDRED PERCENT PROTECTION AND ALSO HELPED ME RECOVER 50% OF MY MONEY THAT I PAYED TO SCAMS FROM AFRICA SOME SERVICES RENDERED IN THE TEMPLE OF DREAMS (1) If you want your ex back. (2) To cure HIV/AID or related illness (3) You want to be promoted in your office. (4) You want women/men to run after you. (5) If you want a child. (6) Are you a contractor and you want to win contract (7) You want to tie your husband/wife to be yours forever. (8) If you need help spiritually. (9) How you been scammed and you want to recover you lost money.     (10)Stop Divorce (11)Invoking of Money Ritual (12)To verify if your online lover is real (13)To verify if your online loan is real (14)To be very brilliant (15)If you are looking for a good job (16)If you are old and want to look young (17) If you want to be free from threats of spell caster in AFRICA And many more.. Email... templeofdreams1@gmail.com  

1 Go to comments
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