The World's #1 Media, Social and Content business in Rugby

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Premier destination for rugby news, video and social content across the globe.

Most in-depth and comprehensive performance rugby data in the market.

Supporting grassroots rugby, with a highly engaged user-generated video section.

Focus on southern hemisphere rugby with editorial based in South Africa.

A satirical look at rugby; never takes itself too seriously.

North America’s first dedicated rugby OTT platform, streaming live Major League Rugby.

Putting brand partnerships at the heart of fan conversations

Our bespoke partnership solutions are designed to make positive connections between the brand and our audience, entertaining and engaging fans at scale. View our case studies to see how RugbyPass can help you with your customer objectives.

What we can help with

Working with RugbyPass, we can align your brand or products with existing content or develop bespoke solutions to cut through to hard-to-reach audiences - both core rugby fans and casual sports fans.

Video Production & content distribution

Digital Display / Pre‑Roll

Sponsorship

Live Events

Documentaries to short form viral content

Live Streaming

Podcasts

Bespoke Content Solutions

Social

Brand Partnerships

Competitions

Newsletters

Our Global Reach

We have a global audience but with a local focus. This means we can segment your campaigns to hit audiences in countries and territories that matter to your bottom line.

Australia
Canada
China
Fiji
France
Germany
Hong Kong
India
Indonesia
Ireland
Japan
Malaysia
New Zealand
South Africa
Spain
United Kingdom
USA

The Numbers..

M+
Monthly Unique Users
6M+
Monthly Pageviews
10M+
Monthly Video Views
3.2M+
Combined Social Media Following
31M+
Social Media Engagement
157K+
Email User Database

Our Core Audience

RugbyPass attracts hard-to-reach Millennial and Gen Z rugby fans. As well as discerning older users with our longer form and more analytical content on RugbyPass+.

Top User Locations %
United Kingdom
50%
New Zealand
11%
South Africa
10%
Australia
9%
USA
5%
Ireland
5%
Gender
80% male
20% female
Women's Rugby
56%
Follow the Women's Game
Average Age
16-44
Years old
70%
of RP users maintain an active lifestyle
64%
of RP audience travel abroad (holidays or business trips)
39%
of RP audience are tech enthusiasts
76%
of users consume rugby related content everyday
42%
hold senior professional positions within their organisations earning over £50k plus per annum
50%
consume alcohol when watching sport
We have extensive consumer insights which we can share on request.

READY TO GET
STARTED?

GET IN
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LET'S GET
TO WORK

RugbyPass can help you reach global audiences through its passion for rugby. Speak to a member of the team today to see how we can help you with your objectives.

Opportunities & Sponsorships

RugbyPass has some of the leading rugby content on the web and social, reaching millions of fans every month. We can align your brand with this content with sponsorship, product placement and promotional options all available.

Rugby Roots

Rugby Roots

Agenda-setting interview series with the biggest names in rugby, guests who aren't afraid to set the story straight.

Rugby Dump Blitz

RugbyDump Blitz

The grassroots rugby platform where players submit and share their video content for the world to see.

The Will Genia Show

The Will Genia Show

A new rugby show for the Australian market, led by former Aussie captain Will Genia and friends from across Australia, Europe and Japan.

RugbyPass Offload

Offload

The fastest growing rugby show reaching 10 million viewers in 2022.

The Season 10

The Season

Most popular show among GenZ and GenY, going into its 10th Season but the first in the Northern Hemisphere!

FanZone Live

Fanzone Live

A plug in live experience, that sets the excitement levels before any big match.

CASE STUDIES

Our success is born out of our audience knowledge and quality output. The results speak for themselves.

THE SPIRIT OF RUGBY

In Partnership with
The Famous Grouse

Overview

To drive awareness for The Famous Grouse as the Official Whisky partner to The British and Irish Lions.

Execution

A co-branded mini documentary series which gets to the heart of what it takes to become a British and Irish Lion.

Jim Hamilton speaks with some of the biggest names from previous Lions Tours to South Africa - including Matt Dawson, Jeremy Guscott and Sir Ian McGeechan - taking viewers on an emotive journey building to the 2021 Tour. Supported by sponsored content & ad takeovers to successfully shift the bar in brand awareness.

The Campaign in Numbers
7.7M
Docu-series Video Views
10K+
Social Media Engagements
1M+
Advert Impressions

Guess the Celebrity Rose

In Partnership with
O2

Overview

To reinstate O2 as the number one brand associated with England rugby. Engage wider England sports fans (not just rugby) to get behind and support the teams by wearing the rose with pride during the Autumns 2021.

Execution

RugbyPass challenged the men’s and women’s England teams to guess who was on the other end of the line and supporting England Rugby. They had to ask a series of leading questions to reveal their identities, which helped us create both entertaining content and showcase iconic English sporting celebrities supporting their rugby team. Max Whitlock, Sam Quek, Karen Carney and Adebayo Akinfenwa all lent their support to the campaign.

Return on investment

Beyond the video views a social strategy was implemented retargeting those highly engaged users. 1.25 million people were contacted with O2 product messaging. The campaign delivered 94 handset sales, 154 halo conversions and an average CPO of £54, significantly lower than the £300 average.

The Campaign in Numbers
2M
Docu-series Video Views
71%
Video over-delivery
63%
Consumption by Non-Rugby Fans
44%
of all views were women’s rugby content

Becoming A Black Fern

In Partnership with
Healthspan Elite

Overview

To raise the profile of Healthspan Elite as the Official Sports Nutrition partner to the Black Ferns, showcasing their support for one of the most prolific sports teams on the planet.

Execution

Five part mini-documentary series which gives fans a unique insight into the motivations & demands of women’s rugby, through the eyes of the Black Ferns.

With insight from current players, utility back Ruahei Demant, lock Eloise Blackwell & long-standing halfback and Captain, Kendra Cocksedge. The series provides a behind the scenes look at what drives the Black Ferns, their team culture, the sisterhood that unites them and how they channel that both on and off the pitch.

Episode 1: Sacrifice
Episode 2: Culture
Episode 3: The First Year
The Campaign in Numbers
600K
Video Views
10K
Page Views to supporting article content

UNSUNG HEROES

In Partnership with
Isuzu

Overview

To celebrate Isuzu’s partnership with Wales Rugby Union throughout the Six Nations. Promoting the new Isuzu D-Max by aligning ‘big shifts’ on the pitch with vehicle performance.

Execution

Following each Six Nations match, RugbyPass dug into its RugbyAnalytics data to identify ‘unsung’ performances that merited recognition. Fans voted for their ‘unsung hero’ of each match culminating in the fans ‘Unsung Hero Of The Round’. Following the fan vote, the Offload panel shared their opinions and discussed the fan votes and match data to award their ‘biggest shift’ of the weekend.

The Campaign in Numbers
511K
Social Impressions Served
190K
Video Views to the Isuzu Feature
85K+
Social Votes
Isuzu Instagram Story Isuzu Story 2 Isuzu RugbyPass Offload

Join The Exceptional

You’ll be in very good company – RugbyPass has successfully activated campaigns for some of the world’s leading brands and rugby sponsors.

mastercard asx amazon prime bet 365 lovell rugby meater days brewing dove mitsubishi the famous grouse isuzu heineken sonos vitality manscaped Healthspan O2

READY TO GET
STARTED?

GET IN
TOUCH NOW

LET'S GET
TO WORK

RugbyPass can help you reach global audiences through its passion for rugby. Speak to a member of the team today to see how we can help you with your objectives.