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RUGBYPASS

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Find out what we can do for your brand on the world's largest online rugby network Download ad specs

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Talk to us today about doing something awesome for your brand on the RugbyPass network!

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The golden boys of online rugby content

  • Four online brands with a common back-end – the largest online Rugby platform in the world, featuring the deepest and best content.
  • Official rights-holder and streaming platform for premium rugby across 30+ Asian & European markets. 1200+ live major Rugby games streamed OTT per year – more then any other broadcaster globally.
  • Global team of 40+ original content producers, creating content to entertain and inform the global rugby fan. Focus on video, news, stats & entertainment.
  • Delivering visible, effective media and creative solutions to brands.

BY THE NUMBERS

  • 4 unique brands, providing original content, editorial, news, podcast, video, fantasy, social, and fan-generated content. Heavy focus on all forms of video, from snackable to premium long-form.
  • 1.6 million unique users.
  • 5 million monthly page views.
  • 70,000 email subscribers on our RugbyPass mailing list
  • 2 million+ Likes/Followers on Facebook
  • 20 million+ Aggregate Social Reach

RUGBY - A HIGHLY ATTRACTIVE FAN BASE

  • Established 120m fan base located mainly in wealthier western markets
  • Most affluent fan base of any major sport in those markets, with high income earners making up the highest proportion of fans
  • "Rugby fans are a marketing goldmine," according to Craig Tuck, UK managing director at [marketing tech] business RadiumOne. "Incomes are at least 20% higher than UK average, 71% are social grade AB and they're more likely to respond to advertising across key sectors such as business, finance and automotive”
  • Reflected in global sponsorship of Rugby. Financial services businesses and premium brands dominate: AIG, HSBC, RBS, Allianz, Mastercard, Investec, Aviva, Heineken, Land Rover among others

RUGBYPASS USERS ARE...

  • Male (90%)
  • 25+ years and over (80%)
  • Living in UK, IR, NZ, AU, SA, US, SG, HK
  • Professional, moderate/high net worth
  • Interested in Health & Fitness
  • Searching for Travel, Dating, Jobs, Investments, Real Estate
  • Consuming sports news & entertainment via a smart phone
  • Passionate about Rugby!

SOLUTIONS FOR BRANDS

  • Ideation Bespoke content & media solutions from an award-winning in-house creative team.
  • Creation Premium text, social, audio & video content, produced in-house & through our global influencer network.
  • Distribution Organic reach across the largest rugby audience network on the web.
  • Amplification Highly targeted paid media solutions to extend a brand’s reach across relevant segments.
  • Measurement Best-in-class reporting and data solutions, tailored to every client.
BRANDED CONTENT
BRANDED CONTENT
STANDARD DISPLAY
PREMIUM VIDEO
EMAIL
SOCIAL
  • Branded Editorial Sponsored posts or sections across the RugbyPass Network.
  • Premium Video Brand integration, sponsorship of original short-form and long-form video and audio content.
  • Podcast Brand integration within The Rugby Pod, The Short Ball and other RugbyPass original audiovisual weeklies.
  • Live Rugby Sponsorship, content distribution, presenting partnership with live rugby content from around the world (e.g. free weekends brought to you by [your brand])
  • Gaming Brand integration, sponsorship of the world’s leading Fantasy Rugby game.
  • Statistics & the RugbyPass Index Integration, sponsorship, distribution, opportunities with the world’s best player and team rankings system.
  • IAB Standard
  • Desktop - 970x250, 728x90, 300x600, 300x250
  • Mobile - 320x100, 320x50, 300x250
  • Scrolling Banners for high viewability
  • 20m ad impressions monthly
  • Premium video advertising offering large player sizes for video on demand preroll
  • Short and Long Form Content
  • Vodcast sponsorship
  • Desktop and Mobile
  • Float and Park Video for high viewability and view through rate
  • 1m video views monthly
  • Weekly mail outs
  • Solus mail outs
  • In email branded content distribution
  • Large or standard full width email banner
  • Facebook and instagram amplification
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