The frank conversation that could just end Dragons' depressing history of losing
When Dragons chairman David Buttress arrived at Rodney Parade in September 2017, he outlined his ambition to turn the region into Wales’ best within five years.
“I think that’s a very realistic and achievable objective,” Buttress said at the time. A few weeks previously then-head coach Bernard Jackman had claimed it could be achieved in three.
Jackman departed last December having overseen five wins in 31 PRO14 games, and this week Buttress was back in the Bisley Stand to announce his permanent successor, Dean Ryan.
It has been a long season, with caretaker head coach Ceri Jones leading the Dragons to a second successive sixth-placed finish in Conference B as the chairman juggled the search for a new boss – his first such appointment – with the off-field uncertainty of Project Reset.
Buttress admits the past 20 months have been testing but insists he is enjoying life at the Dragons.
“I started a business with a mate of mine in a flat with no money. Literally, no money – literally none – for the first year or two,” the former Just Eat UK chief executive told RugbyPass.
“Going home and telling your mrs that you’ve made 36 quid between two of you in the first month of trading, so you’ve got 18 quid left, and then six months later running out of money as a business and having to find a way to run on fumes.
“If you want to know what tough feels like professionally, that’s tough. That’s really tough.
“This, of course, is a different challenge but what I’d say is the reason why I enjoy it so much is I can see a way that we build something here that is going to be really different and special in Welsh rugby.
“Is that going to be easy? No. Is there risk in it? Yes, definitely. But I’m hopeful, you know. I think if we all are clear about what we want to do and we all do our jobs well, then I think we’ve got a good chance.”
Tellingly bombast was absent on Tuesday as Buttress sat in an executive box alongside Ryan as the former Bristol, Gloucester and Worcester boss was unveiled as the new director of Dragons Rugby, a position that includes a place on the region’s board.
The only timeline offered was the six to eight months that Ryan believes it will take him to understand the challenges faced by the Dragons and what needs to be done to help turn the region with the smallest playing budget in Wales into contenders.
“Dean and I, of course, have actually been through a process together,” Buttress said.
“We have actually both had really frank and open discussions about a) what needs to be done and b) how hard it’s going to be, and, actually, c) what we both think of how we should go about it.
“And so, I think what we have now which we didn’t have before is really clear alignment between Dean and I about what needs to get done and in what time.
“And I think that alignment is probably the single most important factor around why this will be a long-term partnership. And I’m sure it will be.”
Buttress speaks highly of the work Jackman did off the field while at the Dragons – “often the person that makes the tough decisions isn’t necessarily the benefactor of those tough decisions” – but the job facing Ryan in Gwent is stark.
In a disappointing season for Welsh sides in the PRO14, the Ospreys won 12 matches to finish highest of the four regions. By contrast, the Dragons won five games last term and have amassed only 11 victories in the past three campaigns combined.
Ryan inherits a squad that looked thin in key positions before nine players departed at the end of the regular season. He will also be without up to five internationals due to the Rugby World Cup when he begins work over the summer, but Buttress knows this is a long-term project.
“Success is three things for me,” he added. “First of all, [it’s] that we’ve built a successful team on the pitch that everyone’s proud of.
“That means, obviously, we’re winning games and people are enjoying us and how we play. So, we’re successful on the pitch and we play in a way that people want to be part of and it feels, to local people here in Gwent, a team that they are standing behind.
“I think the second thing for me – this is probably specific to me – I want to build something sustainable. So, I want to build something that my grankids can come to in 30 years’ time and enjoy rugby here because we’ve built something around the Dragons that is a sustainable rugby entity.
“And what does that mean? It means that it’s self-sustaining. So, if everything else changes in the world, we’ve built a club here that really does just take care of itself and run well from a financial perspective. So, I’m probably most responsible or feel most responsible for that.
“I think the third thing is it’s fun. I think people forget sometimes – what business are we in?
“We’re in the business of playing rugby and professional sport, and I think it should be fun for both people who work here and people who come here.
“I think sometimes in Welsh rugby we take ourselves a little bit too seriously, so, I think just being light-hearted and having some fun around it is something I’m looking forward to. Because it’s great to have hard work but you want to enjoy it too.”
On Tuesday, Buttress reiterated his belief that it would be best for all four regions if the Dragons were independent from the Welsh Rugby Union (WRU), who bought them – and Rodney Parade – outright in 2017.
He has held talks with private investors interested in buying a majority stake in the region but does not believe those need to be concluded before redevelopment work can begin in NP19.
Buttress has long identified development of the north end of the nine-acre Rodney Parade site as a way to generate revenue.
“The WRU has a very long and successful track record of developing various assets,” he said. “I think whoever owned this club would want to do pretty much similar things.”
Buttress added: “I think what you would have here – which you wouldn’t have if it wasn’t independent – is you have a hundred per cent focus on making it happen if [the Dragons are] privately owned.
“Of course if it’s part of a much bigger group it sits in the priorities alongside other big priorities, whereas around here if it’s independently owned as the Dragons, it is the single and most important priority.”
Comments on RugbyPass
Lets compare apples with apples. Lyon sent weak team the week before, but nobody raised an eyebrow. Give the South African teams a few years to build their depth, then you will be moaning that the teams are too strong.
41 Go to commentsDid footballs agents also perform the scout role at some time? I’m surprised more high profile players haven’t taken up the occupation, great way to remain in the game and use all that experience without really requiring a lot of specific expertise?
1 Go to commentsSuper rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
10 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
9 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
10 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
9 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
35 Go to commentsWow, that’s incredible. Great for rugby.
35 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
14 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
5 Go to commentsHe seems to have the same aura as Marcus Smith - by which I mean he’s consistently judged as if he’s several years younger than he actually is. Mngomezulu has played 24 times for the Stormers. When Pollard was his age he had played 24 times for South Africa! He has more time to develop, but he has also had time to do some developing already, and he hasn’t demonstrated nearly as much talent in that time as one would expect. If he is a generational talent, then it must be a pretty poor generation.
6 Go to commentsThe greatest Springbok coach of all time is entirely on the money. Rassie and Jacques have given the south african public a great few years, but the success of the springbok selection policy will need to be judged in light of what comes next. The poor condition that the provincial system is currently in doesn’t bode well for the next few years of international rugby, and the insane 2026 schedule that the Boks have lined up could also really harm both provincial and international consistency.
22 Go to comments