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'Sunday morning, I was a bit of a mess': How Tony Rowe celebrated Exeter's breathtaking European success

By Liam Heagney
(Photo by Simon Galloway/PA Images via Getty Images)

Exeter owner Tony Rowe has admitted the celebrations that followed last Saturday’s Champions Cup semi-final win over Toulouse at Sandy Park took their toll, leaving the telecoms entrepreneur feeling more than worse for wear the following morning.

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The win by the Chiefs was the first time they have reached a European final and they are now on course for a Premiership and Champions Cup double as they are also in the semi-finals of the league after topping the table in regulation-season play.

Exeter will have a home semi-final in the Premiership on the weekend of October 10 and will then face Racing in the European showpiece on October 17 in Bristol. 

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That appearance will mark the high point in the long Rowe investment in Exeter, funding which guided the club from the lower leagues in England right to the top of the sport, and he wasn’t letting last Saturday’s breakthrough pass without recognition.    

Speaking to The Rugby Pod following the defeat of Toulouse, Rowe explained his emotions and how his body felt after a celebratory Exeter beer or two at Sandy Park. “Rough, rough,” he quipped. “It was a bit of an anti-climax as you can imagine. The thing was it was really fantastic but only when I went back to the changing room with the lads. 

“Then I had to leave them and someone had smuggled some beer in disguised as water. I went back upstairs because we are only allowed a couple of people to the game, my wife was there and that. I was feeling a bit lonely. I buzzed down to Rob Baxter and said, ‘Look mate, why don’t you come upstairs with the coaches?’ Wrong thing to do. Rob couldn’t because he was going home. But all the coaches descended on us and drunk us dry. Sunday morning, I was a bit of a mess.”

No fans were allowed into Sandy Park to watch the European semi-final and it pains Rowe that these restrictions will continue throughout October. “Everybody knows what my ambition, the club’s ambition and Rob’s ambition is and we are within touching distance but there was no one there to share it. 

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“The way they televise it now when you’re sat at home watching the game you get a bit of an atmosphere because they double it [the sound] but when you’re actually in the ground it is a hollow silence. It’s a shame because we have got some fantastic supporters at Exeter and they just couldn’t be there on the day. We have just got to be grateful I suppose that we are still here, still alive, and we have just got to get through this horrible thing [the pandemic].

“On Saturday there was about half a dozen trying to make the noise for 14,000 people… we made as much noise as we could and that is probably why I needed a lot of medicine afterwards,” he said, adding how he took great pride that many of Exeter’s team had come through the club’s academy. 

“I’m pretty sure on Saturday there were nine starting lads that had come through our academy structure and that is brilliant. A lot of players are very transient and spend two years here and two years there, but I’d like to think a lot of our homegrown boys will stay.

“It means in time you will amass more of your homegrown talent. Rob and I share an ambition to one day see a Premiership team we put on the field of all homegrown players and we’re 60 per cent of the way there at the moment.”

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Flankly 13 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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