Pichot is right… if you're a globally large sport you should have a video game that accurately represents it
Coronavirus is dominating headlines and having a detrimental effect on anyone who works in or watches live sport, but it has created opportunities to broadcast esports where instead of watching someone to play a sport you watch them play video games.
Already we have seen League 2 football club Leyton Orient stage a 128-team FIFA tournament to raise funds for English clubs, F1 launched a virtual grand prix series to replace the F1 races called off, while there was also the virtual running of horse racing’s cancelled Grand National.
Rugby hasn’t been ignored. Here at RugbyPass, a FIFA tournament has kept high profile characters of northern hemisphere professional rugby – the likes Mako Vunipola, Ellis Genge, Adam Hastings and Jack Nowell to name just four – occupied in trying to find the region’s best rugby player at FIFA.
Major League Rugby, the USA’s professional league, also launched an online tournament on Twitch where players representing each of the clubs in the 12-team league play Rugby 20, the PlayStation/Xbox game published at the start of the year. Then there is Munster, the Irish club who this week announced a partnership with Phelan Gaming to participate in esports events under the Munster name.
These recent developments should open the mind to endless possibilities, as rugby is a sport that needs new fans and new generations to take up the game at an early stage and stay fans. It’s not a small sport but it cannot compare to football, which is in a completely different realm.
Many people get into rugby – or any sport for that matter – through being taken to their local club as a child, but a new way for kids to get into a sport is through video games, one of the largest industries in the world and the choice of leisure activity for many young people.
With the world at a standstill due to the coronavirus pandemic, there is now a realisation that people can become sports fans through playing electronic games instead of actually playing the sport itself.
Even World Rugby vice-president Agustin Pichot has cottoned on, mentioning this past week during his electioneering to become chairman in next month’s election that rugby hasn’t really captured the imagination of those who love their sports via a games console.
“Rugby’s old-fashioned in terms of technology,” he said. “I see my kids today and realise the importance of e-sports for the new generations. They play Fortnite, League of Legends, FIFA. All of the established sports markets are connected with digital games and that is a huge means of attracting a younger audience. FIFA 2020, NBA 2K20, NFL Madden.
“Rugby hasn’t had a decent game since Jonah Lomu Rugby in 1995, so that would be part of the remit for a dedicated World Rugby innovation department. You need to think about how you approach the modern fan. Young boys and girls. It’s not rocket science.”
Pichot’s statement on Jonah Lomu Rugby 1995 being ‘the only decent rugby game’ might have been harsh. EA Sports’ Rugby 08 is still fondly remembered. But you catch Pichot’s drift – if you’re a globally large sport you should have a video game that accurately represents it.
This isn’t easy when a publishing giant such as EA hasn’t had anything to do with rugby since its last release twelve years ago, but there is no excuse for not trying and rugby has some serious questions to answer.
There have been nine video games released since Rugby 08. Of those, five have been playable and some were pretty good, including Rugby Challenge 1 which came out in 2011. Rugby Challenge 2 followed in 2013 and was officially licensed by that year’s Lions tour. Three years later, Rugby Challenge 3 was published while in January this year Rugby 20 came on the market, gaining some positive traction with features such as a rugby version of FIFA’s ultimate soccer team.
Highlights of @EllisGenge being good at FIFA ? #RugbyPassFIFAPros pic.twitter.com/CZmdNO4X1w
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Sadly, the other rugby games in the last while were a waste of time and money, highlighting the need for better products if the sport is to really crack the games market and grab the attention of younger audiences.
Not that a successful game will mean instant popularity everywhere. American football, for instance, still hasn’t become one of the UK’s top ten biggest sports, but sales of its Madden video game continue to grow and it surely should help grow the sport’s appeal.
The bottom line is that well-made games sell. NBA 2K20, the poster game for basketball, has sold eight million copies since launching last September while ice hockey’s NHL 20 has clocked sales of 1.3m sales so far, numbers rugby can only dream about achieving at the moment.
What is clear is that the coronavirus stoppage of live sport, allied to Pichot’s recent commentary, should pique the interests of games publishers who have steered clear of rugby. Last year’s World Cup in Japan was a tremendous success and the time must be ripe for a proper video game product to give rugby more of a global esports presence.
Comments on RugbyPass
“But with an exceptional pass accuracy rating “ Which apart from Roigard is not a feature of any of the other 9s in NZ. Kind of basic for a Black 9 dont.you. think? Yet we keep seeing FC and TJ being rated ahead of him? Weird if it’s seen as vital to get our backline beating in your face defences.
1 Go to commentsThanks BeeMc! Looks like many teams need extra time to settle from the quadrennial northern migration. I think generally the quality of the Rugby has held up. Fiji has been fantastic and fun to watch
13 Go to commentsLets compare apples with apples. Lyon sent weak team the week before, but nobody raised an eyebrow. Give the South African teams a few years to build their depth, then you will be moaning that the teams are too strong.
41 Go to commentsDid footballs agents also perform the scout role at some time? I’m surprised more high profile players haven’t taken up the occupation, great way to remain in the game and use all that experience without really requiring a lot of specific expertise?
1 Go to commentsSuper rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
11 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
9 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
11 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
9 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
35 Go to commentsWow, that’s incredible. Great for rugby.
35 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
17 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
5 Go to comments