Money no object, a New Zealand-only replacement for Super Rugby is the way forward
The current, widespread suspension of rugby across the globe is forcing a massive re-think of how the game is administered, organised and played and New Zealand Rugby must be seriously considering going it alone in the future.
Super Rugby in its current form is coming to an end. The Sunwolves will be culled from 2021 and may have already played their last match.
Instead of the broken, somewhat confusing and entirely unfair set-up of the current conference system, Super Rugby will be reverting to a round-robin format.
There will still be fairness issues, no doubt; it’s hard to envisage that SANZAAR will stop the top ranked nation from each country progressing through to the finals because that would harm the ever-important viewership figures.
But even ignoring that, there’s a considerably greater problem at hand: the audience just don’t like Super Rugby.
Cross-country competitions work incredibly well when it’s the best of the best on display. The Heineken Cup and football’s Champion’s Cup are so popular not just because they’re European wide competitions but because teams actually have to regularly prove they belong in those competitions. That’s rarely been true for Super Rugby.
Super Rugby is no Southern Hemisphere Heineken Cup, as some folks will suggest. That may have been the case when the competition first kicked off in 1996 and the three original SANZAR nations were arguably the top three nations in the world, but now South Africa, New Zealand and Australia have as many of their players turning out for foreign clubs as they do for their local sides and the Wallabies in particular are a shadow of their former selves.
If you want to compare competitions from the two Hemispheres then Super Rugby is much more akin to the Pro14, a tournament which incorporates five nations in an unusual conference format where the end result is inevitably that an Irish team will finish with the trophy.
Sound familiar to any Southern Hemisphere purists?
The Pro14 holds some significance, especially for the teams that don’t have a place in the Heineken Cup, primarily because it’s the only professional non-international rugby on offer in a calendar year. For a team like Leinster, however, who regularly rest their top players in order to keep them fresh for the considerably more illustrious Heineken’s Cup, the Pro14 is simply a sidequest.
Back to New Zealand and it’s easy to see why Super Rugby is losing it’s appeal, except when two Kiwi sides face off.
That’s not necessarily because the skills are better and the rugby itself is of a higher quality in those fixtures – though that certainly comes into it.
It’s simply because the players are more recognisable and familiar and viewers actually care about their success.
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There’s also the major factor that almost every player on display in a New Zealand derby is a potential All Black – and that’s what the viewers want to see; All Blacks.
It’s a powerful brand, that silver fern – the most powerful brand in world rugby, in fact. There’s a reason why NZR are so keen to slap the All Blacks moniker on every New Zealand rugby team.
Super Rugby has been heading downhill for a long time with New Zealand’s domination evident for everyone to see and now is the time to kick things up.
Conveniently, New Zealand’s provincial competition has also lost its shine in recent years, which creates a serious opportunity for NZR if they’re willing to take a risk.
If Super Rugby and the Mitre 10 Cup on both thrown on the scrap heap, New Zealand could produce the greatest domestic rugby competition in the world – one that cannot just rival but best England’s Gallagher Premiership and France’s Top 14.
As it currently stands, there are plenty of talented Kiwi players that are either forced to sit on a Super Rugby bench every week or head to other countries for game-time – players that would more than match-up to many of the men who are propping up some of the Australia and South African franchises.
The Mitre 10 Cup, which boasts 14 teams, probably stretches New Zealand’s talent a little too far. There’s a fine medium that could be found between the 14 provinces and the five Super Rugby franchises that would allow for a competitive competition that would provide enough variety, rivalry and tribalism for all to enjoy.
Merging provinces has had mixed results in the past. It’s gone very well for Tasman, who were formed by an alliance between two second division sides, Nelson Bays and Marlborough, and are now a powerhouse in the provincial game.
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Back in the 90’s, it didn’t work so well off the field for Hawke’s Bay and Manawatu when they were merged into the Central Vikings with financial issues eventually causing the side to split, but better planning and professionalism could likely solve that problem in the current day.
The major problem with this, of course, is the money factor. South Africa and Australia both have populations dwarfing New Zealand. Even if rugby isn’t quite as popular in either of those countries, the number of viewers far exceed those in NZ, particularly in South Africa, which is why the NZR are so keen to have them involved in some form or another.
But that’s overlooking the fact that a premier provincial club competition is considerably more marketable on a world scale than the current Super Rugby product.
If NZR can take their new product to America, Asia or Europe and illustrate that the rugby is of the highest quality and the All Blacks are on display in almost every fixture (especially if we’re taking the wider definition of the brand and including sevens players and B-team members), then the audience for the competition is actually significantly larger than Super Rugby’s.
It also opens the door for other complementary events such as the much-discussed North Island v South Island clash, a game between New Zealand’s Possibles and Probables, and a few one-off matches against Australian and South African teams.
It’s desperate times around the world right now and that’s forced rugby unions to start re-thinking their strategies. New Zealand Rugby could do a lot worse than focussing on their own backyard and reinvigorating the provincial game.
Comments on RugbyPass
Don’t disagree with much of this but it appears you forgot Rodda and Beale, who started at the Force on the weekend.
9 Go to commentsExcept for the injured Zach Gallagher this would be Saders best forward pack for the season. Blackadder needs to stay at 7, for all of Christies tackling he is not dominant and offers very little else. McNicholfullback is maybe a good option, Fihaki not really upto it, there was a reason Burke played there last year. Maybe Havilli to 2nd five McLeod to wing. Need a strong winger on 1 side to compliment Reece
1 Go to commentsTo me TJ is clearly the best 9 in the competition right now but he's also a proven player off the bench, there's few playmaking players who can come off the bench as calm and settled as he is, Beauden can, TJ can and I doubt any of the scrumhalves in contention can, if they want to experiment with new 9s I want him on the bench ready to step in if they crumble under the pressure. The Boks put their best front row on the bench, I'd like to see us take a similar approach, the Hurricanes have been doing similar things with players like Kirifi.
33 Go to commentsROG has better chance to win a WC if he starts training and make himself eligible as a player. He won’t make the Ireland squad but I reckon he may get close with Namibia (needs to improve his Afrikaans) or Portugal. Both sides had 1000:1 odds to win the RWC in 2023 which is an improvement on ROG’s odds of winning a RWC as a coach. Unlike Top 14 teams, national teams can’t go shopping and buy the best players - you work with the available talent pool and turn them into world beaters.
2 Go to commentsthat backline nope that backline is terrible why would you have sevu Reece when he’s not even top 5 wingers in the comp why have Blackadder when there’s better players no Scott barret isn’t an automatic the guy is more of a liability than anything why have him there when you have samipeni who’s far far better
33 Go to commentsAh, good to find you Nick. Agree with everything about Cale. So much to like about his game
49 Go to commentsNot too bad. Questions at 6, lock and HB for me. The ABs will be a lot stronger once Jordan and Roigard return. Also, work needs to be made to secure Frizzell back for next season and maybe also Mo’unga; they’re just wasting time playing in japan
33 Go to commentsOn the title, i wonder for many of those people it is a case something like a belief in working smarter, not harder?
1 Go to commentsForget Sotutu. One of those whose top level is Super Rugby. Id take a punt on Wallace Sititi Finau ahead of Glass body Blackadder.
33 Go to commentsI’m a pensioner so I've been around a bit. My opinion of SBW is he is an elite athlete and a great New Zealander and roll model. He has been to the top and knows what he's talking about. To all the negative comments regarding SBW the typical New Zealand way, cut that tall poppy down.
17 Go to commentsI'm not listening to a guy moralise over others when this is the guy who walked out mid season on Canterbury RLFC when he had a contract with them, what a hypocrite. Those praising him are a joke.
17 Go to commentsI’d put Finau at 6 instead of Blackadder but that’s the only change I’d make. Can’t wait to see who Razor picks.
33 Go to commentsTamati Williams, Codie Taylor, and Same Cane? Not sure about Hoskins Sotutu at test level. Wasn’t that impressive last season. Need a balance between experience and talent/youth.
33 Go to commentsInteresting insight. Fantastic athlete, and a genuine human being.
17 Go to commentsThey played at night in Suva last weekend and it’s an afternoon game forecast for 19 degrees in Canberra this weekend. Heat change is a non issue.
1 Go to commentsWishing Rosie a speedy recovery
1 Go to commentsObscene that SA haven’t been knocking
1 Go to commentsChances of Blackadder being injured seem too high to give him serious consideration. ABs loosie combination finally looked good with 2 committed to tackling and clearing rucks in the centre and Ardie roaming. Hoskins/Ardie together would force one of them into where they don’t excel and don’t get to use their talent, or require a change in tactics. If we continue to evolve last years systems I would take Papali’i and Finau at 6 and 7 (conceding that Blackadder will be injured) and Ardie at 8.
33 Go to commentsArdie’s preferred position 7? Where do they get these writers from? I've no idea where he's playing in Japan, but the previous two seasons he wore the 7 jersey exactly twice.
17 Go to commentsNot good to hear Ulster described as “financially troubled”. Did not think it was getting to that level. I would hope the Irish system of spreading players of talent away from Leinster would kick in now. Better to have a Leinster fringe player with Ulster or Connacht, then getting only a few games a season in Dublin. 10, for example, would seem to be a case for spreading the talent. I would not be at all adverse to a SA man coming in as head coach/DR. Ludeke is worth trying. Certainly got a long and impressive coaching career at this level…..149 games in SR, then Japan, 30 years experience. And Ulster’s ledger of successful SA coaches and players is on the positive side. Is talk of Ruan Pienaar interested in coming back as a coach…..could be a good combination with Ludeke. And Pienaar and family would have no settling in to do, one would judge. He loved life in Ulster when there, by all reports.
1 Go to comments