How the Sonny Bill Williams deal transpired: Inside the '$10m dollar dinner' deal
Before embarking on his third Rugby World Cup, Sonny Bill Williams intended to remain in New Zealand next year.
A two-hour dinner with Toronto Wolfpack coach Brian McDermott in Japan – the week after the All Blacks were knocked out of the tournament in their semifinal defeat to England – and no doubt the staggering offer to play in the English Super League, changed those plans.
Williams met his Manchester-based Wolfpack team-mates for the first time yesterday and today made his first public appearance as the biggest signing in the club’s three-year existence.
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His big reveal, if you could call it that, involved Williams taking centre stage at Arsenal’s Emirates Stadium in north London where his brand and its pulling power was again compared to the likes of LeBron James.
Set against a billboard of Williams featuring in the 2015 World Cup for the All Blacks and the 2013 World Cup semifinal with the Kiwis at Wembley, his introduction alone took five minutes.
Toronto’s general manager Martin Vickers listed Williams’ two NRL Premierships, 7-0 boxing record, Olympic Games venture with the New Zealand sevens team and that he boasts the most successful win ratio of those to win two Rugby World Cups.
Vickers finished by labelling Williams a pioneer who challenged the boundaries of sport.
Once Williams took his seat, much of the focus centred on how this latest deal – one in which he will reportedly earn $10 million over two years and become the highest paid rugby player on the planet – transpired.
Williams said while he allowed manager Khoder Nasser to negotiate with interested parties during the World Cup, he requested not to be informed until the week after the semifinal defeat.
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“My understanding was around the World Cup,” Williams said of Toronto’s offer which was first reported in February. “That’s when I was first made aware of it. Obviously the lads in the teams I’ve been playing for were giving me stick but I hadn’t heard anything from the club.
“My manager was speaking to these guys around that time but I said I don’t want to hear anything about it because I wouldn’t have done myself, New Zealanders or the jersey any justice thinking that way.
“When we got knocked out after England that’s when we started having these conversations.
“It’s been a whirlwind. This deal came to fruition in quite a short space of time.
“To be honest before the World Cup I was intending on staying in New Zealand for maybe one more year but once this came about it was an opportunity that I couldn’t turn down, and now we’re here.”
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Williams said he began watching Toronto games in Japan to get a feel for their style of play and he then contacted some of their Australian players to gauge feedback. He also recounted how he told All Blacks coach Steve Hansen of his plans.
“It might have been that [final] week on the training paddock Shag as he does comes up to you ‘hey how you going cobber is this news right?’ I just told him I haven’t sat down yet with the coaches but I’m talking to them and if it all goes well it looks like it’ll be coming to fruition and I’ll be signing.”
Other than the obvious financial lure, the dinner where McDermott outlined his vision and the club’s ambition after gaining promotion to the Super League ultimately convinced Williams to sign on.
“It was awesome sitting down with Brian it was supposed to be a 30-40 minute catch up and we sat there for over two hours picking each other’s brains.
“I loved what he was saying. No disrespect to rugby league but sometimes it can be really monotonous. You know where they are going and where they are going to set up. I really believed in what he was saying.
“I left that meeting thinking not only am I excited about going and playing there but their purpose and what they’re trying to achieve as a team.”
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McDermott made it clear Toronto were keen to leverage Williams’ brand as much as possible but that he was more interested in the athlete. He described the dinner as the pair machine gunning each other with questions.
“I think we both knew that night this could be good,” McDermott said. “I don’t know if it was a done deal from Sonny’s point of view but I went out there certainly with the intent that if it didn’t go well, Sonny wasn’t signing with us.
“The whole night boiled down to one question and that was ‘are you coming to be a rugby league player?’ On every level that means the good stuff, the headline grabbing stuff but also the hard stuff you’ve got to go through.
“I don’t think it’s appropriate to tell you specifically what his answer was but he more than assured me he’s there to earn the respect of everyone at the club before he starts being what you think you’ve signed on.
“My aim is not to get the best from Sonny Bill Williams in round one. His transition from rugby union is going to take some time.”
Comments on RugbyPass
No Islam says it must rule where it stands Thus it is to be deleted from this planet Earth
18 Go to commentsThis team probably does not beat the ABs sadly Not sure if BPA will be available given his signing for Force but has to enter consideration. Very strong possibility of getting schooled by the AB props. Advantage AB. Rodda/Skelton would be a tasty locking combination - would love to see how they get on. Advantage Wallabies. Backrow a risk of getting out hustled and outmuscled by ABs. Will be interesting to see if the Blues feast on the Reds this weekend the way they did the Brumbies we are in big trouble at the breakdown. Great energy, running and defence but goalkicking/general kicking/passing quality in the halves bothers me enormously. SA may have won the World Cup for a lot of the tournament without a recognised goalkicker but Pollard in the final made a difference IMO. Injuries and retirements leave AB stocks a bit lighter but still stronger. 12 and 13 ABs shade it (Barret > Paisami, Ione = Ikitau, arguably) Interesting clash of styles on the wings - Corey Toole running around Caleb Clark and Caleb running over the top of Toole. Reece vs Koro probably the reverse. Pretty even IMO. 15s Kelleway = Love See advantage to ABs man for man, but we are not obviously getting slaughtered anywhere which makes a nice change. Think talent wise we are pretty even and if our cohesion and teamwork is better than the ABs then its just about doable.
11 Go to commentsCompletely agree. More friday night games would be a hit. RFU to make sure every club has a floodlit pitch. Club opens again Saturday to welcome touch / tag. Minis and youths on Sunday
3 Go to comments1.97m and 105Kg? Proportionately, probably skinnier than me at 1.82 and 82kilos. He won’t survive against the big guys at that weight.
55 Go to commentsThe value he brought to the crusaders as an assistant was equal to what he got out of being there. He reflected not only on the team culture but also the credit he attributed to the rugby community. Such experience shouldn’t be overlooked.
5 Go to commentsGood luck Aussie
11 Go to commentssmith at 9 / mounga 10 / laumape 12 / fainganuku 14
54 Go to commentsBar the injuries, it’s pretty much their top team …
2 Go to commentsDon’t disagree with much of this but it appears you forgot Rodda and Beale, who started at the Force on the weekend.
11 Go to commentsExcept for the injured Zach Gallagher this would be Saders best forward pack for the season. Blackadder needs to stay at 7, for all of Christies tackling he is not dominant and offers very little else. McNicholfullback is maybe a good option, Fihaki not really upto it, there was a reason Burke played there last year. Maybe Havilli to 2nd five McLeod to wing. Need a strong winger on 1 side to compliment Reece
1 Go to commentsTo me TJ is clearly the best 9 in the competition right now but he's also a proven player off the bench, there's few playmaking players who can come off the bench as calm and settled as he is, Beauden can, TJ can and I doubt any of the scrumhalves in contention can, if they want to experiment with new 9s I want him on the bench ready to step in if they crumble under the pressure. The Boks put their best front row on the bench, I'd like to see us take a similar approach, the Hurricanes have been doing similar things with players like Kirifi.
54 Go to commentsROG has better chance to win a WC if he starts training and make himself eligible as a player. He won’t make the Ireland squad but I reckon he may get close with Namibia (needs to improve his Afrikaans) or Portugal. Both sides had 1000:1 odds to win the RWC in 2023 which is an improvement on ROG’s odds of winning a RWC as a coach. Unlike Top 14 teams, national teams can’t go shopping and buy the best players - you work with the available talent pool and turn them into world beaters.
5 Go to commentsthat backline nope that backline is terrible why would you have sevu Reece when he’s not even top 5 wingers in the comp why have Blackadder when there’s better players no Scott barret isn’t an automatic the guy is more of a liability than anything why have him there when you have samipeni who’s far far better
54 Go to commentsAh, good to find you Nick. Agree with everything about Cale. So much to like about his game
55 Go to commentsNot too bad. Questions at 6, lock and HB for me. The ABs will be a lot stronger once Jordan and Roigard return. Also, work needs to be made to secure Frizzell back for next season and maybe also Mo’unga; they’re just wasting time playing in japan
54 Go to commentsOn the title, i wonder for many of those people it is a case something like a belief in working smarter, not harder?
1 Go to commentsForget Sotutu. One of those whose top level is Super Rugby. Id take a punt on Wallace Sititi Finau ahead of Glass body Blackadder.
54 Go to commentsI’m a pensioner so I've been around a bit. My opinion of SBW is he is an elite athlete and a great New Zealander and roll model. He has been to the top and knows what he's talking about. To all the negative comments regarding SBW the typical New Zealand way, cut that tall poppy down.
18 Go to commentsI'm not listening to a guy moralise over others when this is the guy who walked out mid season on Canterbury RLFC when he had a contract with them, what a hypocrite. All the Kiwis sticking up for this unprincipled individual because they can't accept justified criticism, he has zero credibility or integrity. Those praising him are a joke.
18 Go to commentsI’d put Finau at 6 instead of Blackadder but that’s the only change I’d make. Can’t wait to see who Razor picks.
54 Go to comments