Each team's greatest playing jerseys in World Cup history
The advent of a World Cup every four years not only captures the imaginations of rugby fans around the globe, but it also provides the globe’s rugby faithful with a chance to see a special new kit design for every one of the 20 nations involved.
The tournament allows teams to embrace and express their cultures and flaunt it on the biggest stage within the sport through the design of their playing jerseys, which are seen by the millions upon millions of spectators worldwide.
In an event which brings that much exposure, which is more often than not plenty more airtime than what most participating teams are used to, it makes these special World Cup jersey designs vital for unions looking to expand or establish their brands around the globe.
Consequently, fans have been treated to some spectacular jerseys over the years, with the eight previous World Cups giving teams ample chances to express and represent their country’s cultures through what they are wearing on the park.
With this year’s World Cup in Japan nearing kick-off, most teams have already released what they will be wearing in the Far East in two months’ time, with many designs catching the eye.
The same can be said since the debut World Cup tournament in 1987, which got us here at RugbyPass thinking as to which World Cup jersey has been the best for each side competing at this year’s edition of the global showpiece event.
So, here is a presentation of the best jerseys worn over the last 32 years of World Cup rugby by the 20 teams set to compete in Japan later this year.
Argentina
It’s hard to go wrong with the baby blue and white hoops for Los Pumas, but Adidas’ adaptation of the iconic jersey in 2007 was particularly striking as Argentina went on to stun the world by finishing in third place, toppling hosts France twice in the process and gaining recognition as a genuine powerhouse of world rugby.
Australia
This Reebok jersey, with the dark green sleeves and the Southern Cross over the World Cup logo on the chest, is symbolic of Australia’s period of dominance in the late 1990s and early 2000s, a time where they won the 1999 World Cup, and finish runners-up in 2003. That dominance is now a distant memory, and Wallabies fans can only reminisce on that golden era when this jersey instilled fear and intimidation into Australia’s opposition.
Canada
By far Canada’s most colourful World Cup jersey ever. Only the classic 1991 jersey, which they wore in their sole World Cup quarter-final appearance against the All Blacks, could challenge this rainbow-coloured maple leaf-laden jersey, but the flair of the 1995 jumper edges the simplistic yet effective kit from four years earlier.
England
As long as England are wearing white, then there should be no issues, but similarly to Australia, their 2003 jersey is representative of a time when they were on top of the world. The famous Jonny Wilkinson drop goal that sunk the Wallabies in the last minute of extra-time in that year’s final is the greatest moment in English rugby history, and so the Nike-manufactured all-white jersey with a red trim under the arm and down the rib cage that he wore should really be considered the best they’ve ever had.
Fiji
As time has gone on and the design and development of jerseys has evolved, the more appealing jerseys from Pacific nations have become. Fiji, for example, have implemented cultural designs on their white and black jerseys in recent World Cups, and ISC’s version of their 2019 World Cup jersey is a stunning one, with plenty of intricate patterns down the sides, across the shoulders and on the sleeves.
France
France’s jerseys for both this year’s World Cup and the 2015 tournament both had potential to take the cake, but Adidas’ take on their 1987 kit is a classic that is difficult to go past. With red, white and blue stripes lining the long sleeves, an enlarged, old-school French rugby logo on one side of the chest, and the classic Adidas logo on the other side, it makes for an iconic Les Bleus jumper.
Georgia
A drastic change in kit colours came after their debut tournament in 2003 saw them don a hideous purple and black combination, but Georgia have vastly improved their kit designs since then. With a red and white colour scheme to work with now, their 2011 KooGa jerseys are probably the pick of the bunch, due to how simple but sleek it looked.
Ireland
After going through all of Ireland’s World Cup kits since 1987, there was barely much change at all until the 2007 tournament, with green being the primary colour with a hint of white to accompany a big pop-up collar. Although the colour scheme has remained exactly the same, the way of which it has been used has been altered slightly over the past decade or so, and their 2011 Puma jerseys are probably the best example of that.
Italy
There hadn’t been a whole lot to rave about Italy’s World Cup kits until Adidas unleashed a beautiful design for their 2015 campaign. Sticking with their traditional sky blue jumpers, Adidas added slender diagonal stripes with a grey collar, while their navy blue shorts complemented the top half of their kit nicely.
Japan
Like Argentina, it’s difficult to go wrong with Japan’s standard red and white hoops, although Canterbury haven’t done the best of jobs with a bizarre kit for their home tournament this year. The same can’t be said for their 2011 jerseys, with the number of white hoops restricted to just two across the torso. The rest of the jersey was predominantly red, aside from a few white lines encompassing the shoulders and under the hoops, and a white trip under the armpits.
Namibia
After a few horrid kits that were evident throughout the 2003 and 2007 World Cups, Namibia arrived at the 2011 tournament with a far better all-blue design provided by Puma. The change in appearance didn’t help the African minnows though, as they are still on the search for their first-ever win at a World Cup.
New Zealand
Given their name, as long as the All Blacks’ jersey is mainly black, then everything is in order for the Kiwis. However, Adidas went a step further in 2015, creating the ‘blackest jersey ever’ by shading in the normally-white All Blacks and Adidas logos on the chest, giving the New Zealanders a clean, crisp look. The 2019 jersey could have also challenged for this title had the collar made it not look like a t-shirt.
Russia
It’s slim pickings for Russia, who have only appeared at one other World Cup aside from this upcoming one in Japan. Their last outing on the global stage was eight years ago in New Zealand, when they sported an all-red look by Canterbury, with a white trim across the torso, down the sides and around the back of the neck.
Samoa
This is breaking the rules slightly as the jersey pictured above was Samoa’s away jersey for the 2015 tournament. However, it is by far the most eye-catching and wonderfully designed jersey they have ever worn at a World Cup, with the Pasifika designs on the sleeves and at the front of the jersey going a long way to making it one of BLK’s more memorable jumpers.
Scotland
Apart from their 2007 and 2011 home jerseys and 1999 away jersey, Scotland have produced many aesthetic navy blue jerseys, and none have been better to look at than what they wore in 2015. Macron took an old-school approach by bring back the pop-up collar, and the tartan down the sides was a classy edition. The 2003 kit was also a nice take on a classic design.
South Africa
The Springboks have had a difficult time emulating the fabulous jerseys produced for World Cups in the mid to late 1990s, with the kit worn in their debut home tournament in 1995 by far the best that has ever been worn by the South Africans. The old Springboks logo was accompanied by a gold pop-up collar, giving Francois Pienaar an iconic look as he famously received the Webb Ellis Cup from Nelson Mandela at Ellis Park for South Africa’s first-ever title.
Tonga
Like Fiji and Samoa, the evolution of jersey designs has seen the incorporation of cultural patterns become a significant feature on Tonga’s playing kit in the modern era, and that was best done by KooGa at the 2007 tournament. Both sleeves were heavily engulfed with traditional Tongan designs, giving them a distinct look as they pushed England and South Africa to the limit in France.
United States
BLK mixed things up a lot for the USA at the 2015 tournament, as the Eagles had previously played in either white or red kits at World Cups. However, they wore a dark blue strip with thin red and white strips across the torso and along the sleeves, which contrasted well to give them their most compelling jersey to date.
Uruguay
Uruguay have only played in three World Cups, but they sported a nice light blue jumper in their second appearance at the 2003 tournament. A black trim around and underneath the shoulders and on the edge of their sleeves was subtle yet not underwhelming, which added value to their overall look.
Wales
Although it was their worst showing at a World Cup of all-time, Wales’ all-red jersey with minimal white trip from 2007 was a reinvention of their famous jumper. The only white that featured was what appeared around the back of the neck, and although the players and coaches themselves underperformed in France, jersey manufacturer Reebok certainly stepped up to the plate.
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Comments on RugbyPass
Totally deserved win for the Crusaders Far smarter than the Chiefs who seem to be avoiding the basics when it matters Hotham showed them what was missing and Hannah seems a real find - a tad light but that can be fixed over time
8 Go to commentsGreat insight into the performance culture with Sarries and I predict Christie will be a fixture in the Scotland team now for some time to come. However, he is slightly missing his own point around Scotland “being soft” when he cites physicality examples in defence of that slight. The issue is much closer to the example he referenced around feeling off before a game but being told “it doesn’t matter, you can still play well” by Farrell. Until Scotland can get their psyche in that square, they will carry on folding under extreme pressure…
1 Go to comments> We are having to adapt, evolve and innovate more than when we were in Super Rugby where there was only really one style that everybody had to play to gain the most success. Have = able to? Interesting what that one style might be? I thought SA sides still had bad tours now, or at least bad schedule, months away? Those extra few hours flights have to be a killer though, no surprise to see their sides doing so badly at the start of the season each year. I wouldn’t enjoy that unfairness as a supporter.
5 Go to commentsThe problem for NZ, and Aus, is they ripped up the SR model and lost a massive chunk of revenue that hasn’t been replaced. Don’t forget SA clubs went North because they were left with no choice, Argy unceremoniously binned and Japan cast adrift. Now SR wasn’t perfect, far from it, but they’ve jumped into something without an effective plan, so far, to replace what they’ve lost. The biggest revenue potential now lies in Japan but it won’t be easy or quick to unlock, they are incredibly insular in culture as a nation. In the meantime, there is a serious time bomb sitting under SH rugby and if it happens then the current financial challenges will look like a picnic. IF the Boks follow their provincial teams and head north then it’s revenue meltdown. Not guaranteed to happen but the status quo is a very odd hybrid, with the Boks pointing one way and the clubs pointing the other way. And for as long as that remains then the threat is real.
36 Go to commentsI think Etene has had some good tuition, likely while at the Warriors to be a professional that helped his rugby jump, but he was certainly thrown in the deep end way too early. Should have arguably 20 less SR caps, and therefor a way better record that he does at his age, but his development would have been fast tracked by the need to satiate his signing away from league. Again, credit to him and others that he has done it so well. Easy to fall over under that pressure in the big leagues like that but he kept at it when I myself wasn’t sure he was good enough.
1 Go to commentsAwesome story. I wonder what a bigger American (SA) scene might have mean for Brex.
1 Go to comments“Johnny McNicholl and the Crusaders” save a Penney. Who has been in camp this week and showed them how to play?
8 Go to commentsSo, reports of the Crusaders’ demise / terminal decline are perhaps just - slightly - premature/exaggerated…? 🤔 Will we see a deep-dive into that by the estimable Rugbypass scribes, and maybe one or two mea culpas? Thought not.
8 Go to comments1. The Chiefs are rudderless without DMac, which enhances his AB chances 2. Chiefs pack are powderpuffs. The hard men arent there anymore 3. They had their golden title chance last yr and wont threaten this yr. Gone in second round of playoffs.
8 Go to commentsHonestly, why did you have to publish such a foolish article the day they play us? 😂
36 Go to comments> They are not standalone entities. They are linked to an amateur association which holds the FFR licence that allows the professional side to compete in the league. That’s a great rule. This looks like the chicken or egg professional scenario. How long is it going to be before the club can break even (if that is even a thing in French rugby)? If the locals aren’t into well it would be good to se them drop to amateur level (is it that far?). Hope they can reset from this level and be more practical, there will be a time when they can rebuild (if France has there setup right).
1 Go to commentsWhat about changing the ball? To something heavier and more pointed that bounces unpredictably. Not this almost round football used these days.
35 Go to commentsThis is the problem with conservative mindsets and phycology, and homogenous sports, everybody wants to be the same, use the i-win template. Athlete wise everyone has to have muscles and work at the gym to make themselves more likely to hold on that one tackle. Do those players even wonder if they are now more likely to be tackled by that player as a result of there “work”? Really though, too many questions, Jake. Is it better Jake? Yes, because you still have that rugby of ole that you talk about. Is it at the highest International level anymore? No, but you go to your club or checkout your representative side and still engage with that ‘beautiful game’. Could you also have a bit of that at the top if coaches encouraged there team to play and incentivized players like Damian McKenzie and Ange Capuozzo? Of course we could. Sadly Rugby doesn’t, or didn’t, really know what direction to go when professionalism came. Things like the state of northern pitches didn’t help. Over the last two or three decades I feel like I’ve been fortunate to have all that Jake wants. There was International quality Super Rugby to adore, then the next level below I could watch club mates, pulling 9 to 5s, take on the countries best in representative rugby. Rugby played with flair and not too much riding on the consequences. It was beautiful. That largely still exists today, but with the world of rugby not quite getting things right, the picture is now being painted in NZ that that level of rugby is not required in the “pathway” to Super Rugby or All Black rugby. You might wonder if NZR is right and the pathway shouldn’t include the ‘amateur’, but let me tell you, even though the NPC might be made up of people still having to pull 9-5s, we know these people still have dreams to get out of that, and aren’t likely to give them. They will be lost. That will put a real strain on the concept of whether “visceral thrill, derring-do and joyful abandon” type rugby will remain under the professional level here in NZ. I think at some point that can be eroded as well. If only wanting the best athlete’s at the top level wasn’t enough to lose that, shutting off the next group, or level, or rugby players from easy access to express and showcase themselves certainly will. That all comes back around to the same question of professionalism in rugby and whether it got things right, and rugby is better now. Maybe the answer is turning into a “no”?
35 Go to commentsWow, didn’t realise there was such apathy to URC in SA, or by Champions Cup teams. Just read Nick’s article on Crusaders, are Sharks a similar circumstance? I think SA rugby has been far more balanced than NZs, no?
4 Go to commentsBut here in Australia we were told Penney was another gun kiwi coach, for the Tahs…….and yet again it turned out the kiwi coach was completely useless. Another con job on Australian rugby. As was Robbie Deans, as was Dave Rennie. Both coaches dumped from NZ and promoted to Australia as our saviour. And the Tahs lap them up knowing they are second rate and knowing that under pressure when their short comings are exposed in Australia as well, that they will fall in below the largest most powerful province and choose second rate Tah players to save their jobs. As they do and exactly as Joe Schmidt will do. Gauranteed. Schmidt was dumped by NZ too. That’s why he went overseas. That why kiwi coaches take jobs in Australia, to try and prove they are not as bad as NZ thought they were. Then when they get found out they try and ingratiate themselves to NZ again by dragging Australian teams down with ridiculous selections and game plans. NZ rugby’s biggest problem is that it can’t yet transition from MCaw Cheatism. They just don’t know how to try and win on your merits. It is still always a contest to see how much cheating you can get away with. Without a cheating genius like McCaw, they are struggling. This I think is why my wise old mate in NZ thinks Robertson will struggle. The Crusaders are the nursery of McCaw Cheatism. Sean Fitzpatrick was probably the father of it. Robertson doesn’t know anything else but other countries have worked it out.
36 Go to commentsIt could be coincidental or prescient that the All Blacks most dominant period under Steve Hansen was when the Crusaders had their least successful period under Todd Blackadder and then the positions reversed when Razor took over the Crusaders.
36 Go to commentsDefinitely sound read everybodyexpects immediate results these days, I don't think any team would travel well at all having lost three of the most important game changers in the game,compiled with the massive injury list they are now carrying, good to see a different more in depth perspective of a coaches history.
3 Go to commentsSinckler is a really big loss for English rugby.
2 Go to commentsThanks Nick The loss of players to OS, injury and retirement is certainly not helping the Crusaders. Ditto the coach. IMO Penny is there to hold the fort and cop the flak until new players and a new coach come through,…and that's understood and accepted by Penny and the Crusaders hierarchy. I think though that what is happening with the Crusaders is an indicator of what is happening with the other NZ SRP teams…..and the other SRP teams for that matter. Not enough money. The money has come via the SR competition and it’s not there anymore. It's in France, Japan and England. Unless or until something is done to make SR more SELLABLE to the NZ/Australia Rugby market AND the world rugby market the $s to keep both the very best players and the next rung down won't be there. They will play away from NZ more and more. I think though that NZ will continue to produce the players and the coaches of sufficient strength for NZ to have the capacity to stay at the top. Whether they do stay at the top as an international team will depend upon whether the money flowing to SRP is somehow restored, or NZ teams play in the Japan comp, or NZ opts to pick from anywhere. As a follower of many sports I’d have to say that the organisation and promotion of Super Rugby has been for the last 20 years closest to the worst I’ve ever seen. This hasn't necessarily been caused by NZ, but it’s happened. Perhaps it can be fixed, perhaps not. The Crusaders are I think a symptom of this, not the cause
36 Go to commentsNo way. If you are trying to picture New Zealand rugby with an All Blacks mindset, there have been two factors instrumental to the decline of NZ rugby to date. Those are the horror that the Blues have become and, probably more so, the fixture that the Crusaders became. I don’t think it was healthy to have one team so dominant for so long, both for lack of proper representation of players from outside that environment and on the over reliance on players from within it. If you are another international side, like Ireland for example, sure. You can copy paste something succinct from one level to the next and experience a huge increase in standards, but ultimately you will not be maximizing it, which is what you need to perform to the level the ABs do. Added to that is the apathy that develops in the whole game as a result of one sides dominance. NZ, Super, and Championship rugby should all experience a boom as a result of things balancing out. That said, there is a lot of bad news happening in NZ rugby recently, and I’m not sure the game can be handled well enough here to postpone the always-there feeling of inevitable decline of rugby.
36 Go to comments