Covid-19’s ramifications on the indefinitely suspended Gallagher Premiership have had another consequence, forcing Worcester to cut their season ticket prices for the 2020/21 season in an attempt to get cash flow moving in the revenue-stalled league.
The mid-March suspension of the English top-flight due to the coronavirus outbreak has had massive implications for the financial stability of the Premiership clubs. An across the board 25 per cent salary cut was implemented along with furloughs.
Now, with the game still awaiting the green light to restart a 2019/20 season that still has nine rounds of matches remaining before the play-offs, Worcester Warriors have announced price reductions on tickets for next season in an effort to boost their current cash flow situation.
Normally at this stage of the year, all the clubs in England would be two months into selling season tickets for the following year. However, Covid put a stop to that tradition this spring and it’s only now that Worcester have decided to test the market for next term by reducing prices to 2013/14 levels, a price that will remain the same for 2021/22 for any supporters who purchase tickets now.
In a statement aimed at catching the eye of fans who haven’t had a match to watch at Sixways since a March 6 Premiership defeat to Northampton, the club said: “Warriors have cut the price of season tickets for the 2020/21 season and introduced a range of initiatives to make it cheaper and easier for supporters to watch rugby at Sixways during a period of uncertainty caused by the coronavirus pandemic lockdown.
“Season tickets for the 2020/21 season went on sale Wednesday with prices in all areas of Sixways reduced by 10 per cent, making it the cheapest to watch Warriors at home in the Gallagher Premiership since the 2013/14 season.
“Supporters who buy a 2020/21 season ticket will secure the same price for the 2021/22 season as part of the Loyal Warrior pricing policy.”
Warriors managing director Peter Kelly added: “The coronavirus lockdown is posing challenges for everyone – businesses, families and individuals – and led to the suspension of all professional sport in the UK.
“We can’t wait to open the doors of Sixways again for rugby and other events and to return to normality. We greatly value the loyal support of our season ticket holders and appreciate the messages of support we have received during the past two months.
“We feel it would be unreasonable in these uncertain times to ask season ticket holders to pay more to watch Warriors so we have introduced a pricing policy which makes it cheaper, simpler and – we hope – more attractive for them to support the club.”
Sign up to our mailing list for a weekly digest from the wide world of rugby.Sign Up Now